Promotional items alluding to this new film

that will conquer the attention of children

Stickers, mini-scenarios and “bolsándwich” (sandwich bag) with film motives will be available inside the wrappings of Bimbo participating products.

The Ice Age 2 film is one of the most awaited children’s movies of the year and Bimbo accompanies this success with the launching of a collectible and very attractive promotion for children.

Starting on March 30th, and throughout four weeks, the Bimbo sweet bread line, Bimbo Kids loaf bread and white loaf bread will have, each, one of the 50 promotional items alluding to this new film that will conquer the attention of children.

The promotion is comprised of:

• Mini-scenarios – 10 different designs inside “Nutriloch” and “Bimbuñuelos” Bimbo wrappings.
• Thermo chromatic stickers – 10 different designs inside “Donas”, “Donitas”, “Mantechox” and “Negritos” Bimbo wrappings.
• Transparent stickers – 10 different designs inside “Donas”, “Donitas”, “Mantechox” and “Negritos” Bimbo wrappings.
• “Bolsándwich” (sandwich bag) – 20 different designs inside Large White Bimbo loaf bread and Bimbo Kids.

This promotion will be supported with special wrappings of participating products, TV ads, plate covers and stoppers. FCB advertising agency was in charge of the creative work.