Bimbo has prepared

a unique promotion that shall enhance even more the passion of fans of all ages

For all of those american football lovers, Bimbo has prepared a unique promotion that shall enhance even more the passion of fans of all ages.

“American football is a sport that enjoys great acceptance among the Mexican public. For this reason, Bimbo, in all of its line of sweet breads and loaf bread, links to this sport and launches this promotion that will undoubtedly be very attractive for youngsters as well as for grownups “, commented Bimbo’s Marketing Director, Jose Manuel Gonzalez.

Youngsters and children will be able to share and exchange with their friends the articles included in this promotion until they complete the collection and they may additionally find an entertaining and different way of enjoying (American) football at home and at school.

The following collectable articles can be found in this promotion:

• Inside Bimbo Sweet Bread products:
• stickers with emblems or logos of the most important NFL teams. There are 20 different ones
  collectable stickers with the best plays of the Super Bowls. There are 25 different ones.

• Inside the Bimbo Loaf Bread:
• magnetic helmets of the most representative NFL teams, which can be adhered to different surfaces like refrigerator doors thanks to their magnetic band. There are 24 different ones.

The promotion can already be found inside of the Bimbo products, and it is also being supported by TV commercials as well as point-of-sale materials and special edition wrappings.