Today, Grupo Bimbo celebrates its 70th anniversary and reaffirms its leadership in the baking industry with deep roots in Mexico.

From its very beginnings, its founders had the vision of taking to their consumers products of the highest quality and available at all times.

Grupo Bimbo’s strategy and business model is a reflection of its values. Currently, the company has a world-class distribution chain and cutting edge production capabilities, as well as innovative leading brands and a highly experienced, sound management team with a broad social sense.

Throughout the years, Grupo Bimbo has set itself to offer a wide range of products and promote a healthy lifestyle among its consumers by innovating and using ingredients that offer functional benefits and by promoting physical activity.

It is an enterprise that takes pride in its Mexican origin, celebrating 70 years of reaping benefits of its efforts; seven decades of work, devotion and commitment in the noble world of bread making. What has made Bimbo a solid international brand has been its authentic and committed people capable of overcoming the great challenges that emerge every-day.

The dream of a group of entrepreneurs started with ten trucks and four different products came true. Today, Grupo Bimbo has operations in 22 countries in 3 different continents; it produces 44 million products every day, and is made up by more than 128,000 associates.

In this regard, Daniel Servitje, Chairman of Grupo Bimbo Board of Directors and CEO, noted: “We are very proud of celebrating our 70th anniversary and still be present at the tables in Mexican households and of the world. We envision tomorrow with great spirit and hope to reaffirm the consumer’s trust.” Finally, he added: “This celebration is a clear example that with effort, dedication and work, dreams can come true.”

Grupo Bimbo will continue to work to create innovative products that satisfy consumers’ needs, implementing initiatives that improve the value chain, and building the dream of the next 70 years.