Yesterday, Bimbo launched its new “Haz Sandwich®" (“Make a Sandwich”) campaign, which seeks to promote the qualities of this meal and foster its consumption among the population.

José Manuel González, Bimbo Marketing Director said: “through this campaign we seek to position the sandwich as the ideal meal due to its qualities in terms of nutrition, practicality, variety and taste”.

In latter years, life-style changes of Mexicans have led people to have less time available to be at home and prepare home-made meals; this can be seen in all types of households: families with children or teenagers; one-person homes and those of young couples and elderly persons. In spite of it, it is possible to keep a well-balanced diet; the solution can perfectly be a sandwich.

Also, sandwiches can be eaten at any time and anywhere; can be easily prepared and be as varied as one wishes.